Search MarketingIf you have a website, or are interested in investing in a new one, search marketing is something to consider.

To assess whether you need to market your website depends on how critical it is that your website generates new leads or enquiries. For some businesses the role of their website is primarily to aid the conversion of existing interest into orders. In their case the motive for designing and investing in a new website is to increase the percentage of conversion from their existing lead source.

So what if you don't have enough leads from another source and you need to access persons out there who may already be looking for a product or service like yours? Well there are two routes to obtaining web enquiries. Google Adwords is often reported with mixed views on its merit. Our experience tells us that Google Adwords (the sponsored adverts which display on the right hand side of the search engine) are most effective in niche markets, and where the order value of the product or service is high. If you business 'ticks both these boxes' then Adwords is worth a look.

If not then Organic Search Engine Optimisation is the way forward. A monthly commited time to optimise your website in order to obtain the highest possible page rankings for specific search terms.

We can provide both of these services in conjunction with any website we design and build for you.